It’s not about keeping people away, but letting them in

10 pontos lista a zenészeknek, de persze másra is átfordítható.

Social networking is not about driving momentary sales but creating a relationship. That’s your new role. To be available and in touch with your audience each and every day. To be a land mine that someone can step on if they suddenly hear about you. Think how you discover something and immediately research it. Google is the most powerful force in music, not radio. You want to be number one in the search results and you want a plethora of information so that when someone decides to check you out they can find out your bio, personality and listen to your music. You should be thrilled that someone cares about you. Your door should be open. Making it hard to enter your front door is akin to having a retail establishment with a locked entrance. Yes, clubs utilize velvet ropes, but they have a tiny audience inside. Then again, if you believe you’re only entitled to a tiny audience, have a huge cover charge and sell overpriced drinks. Which is kind of like when Bon Jovi and the Eagles go on tour. Those are dead acts. You’ve got to be alive. If you’re not growing, you’re over.